For small and mid-size businesses, marketing represents the primary source of revenue growth. We assist business owners in every aspect of marketing, including targeting clients, market segmentation, analyzing potential client needs, and selection of distribution and communication channels. Differentiation of your company’s products or services is a critical growth driver that allows more pricing flexibility and greater profit margins. We look at your competitive advantages and communicate them to your market.
Lead Generation Strategies
We can help you generate leads through advertising and direct communication that promotes the benefits and competitive advantages of your company’s products or services. Other lead generating sources include trade shows, seminars, surveys, and special promotions.
Market Expansion Strategies
If your company is scalable, that is, you can increase sales and profits rapidly with new markets or new channels of distribution, your business has the potential for becoming very large. We will assist you in the research needed to identify scalability in your company.
New products or services, new markets for existing products or services, and product differentiation requires market research to project market share, to understand customer needs and behavior, and to analyze the competition. We assist in analyzing your markets and identifying the most likely customers to target, and how to establish entry barriers that protect your market share.
New Products and Services Go-to-Market Strategies
For small and mid-size businesses, introducing new products or services can be a challenge without adequate capital resources. We assist in helping you to identify the most cost effective distribution channel that gets your product or service to the market and allows you to gain early adoption. Possible low cost distribution channels include licensing third parties, establishing joint venture agreements, and acquiring a company with existing similar markets to your target market.
Product planning analyzes potential customer needs and develops products to meet those needs; it also evaluates the competition to identify areas where they are not meeting the customer’s needs. We can help you plan your products or services to fill a void in customer satisfaction.
Relationship Marketing Strategies
Business owners must understand that finding and developing new customers is substantially more expensive and time consuming than the time and money required to develop new sales to existing customers. For this reason, customer relations management is extremely important and should be emphasized at all levels of management. We assist in developing communication strategies that allow your customers to become familiar with your competitive advantages, create customer intimacy, and differentiate your company from the competition.